Media & Entertainment industry is in a transformation phase as both old and new continue to coexist. Interactivity, digitization, multiple-platforms, multiple devices, and globalization of services-based landscape have Remodelled the media and entertainment vertical over the last decade. Owing to the advent of OTT services, content viewers have got more flexibility to customize their subscription package according to their content preferences. Unlike traditional TV cable subscriptions, OTT is essentially an incredible merger of traditional television and internet driven digital content.
The shifting changes in consumption and rapid growth of OTT causes established media & communication companies and tech giants to enter and compete for access to the audience in the market. Content digitization and the availability of unlimited high-speed internet access and piling media devices have brought a new era in OTT services. This extends a significant opportunity for content bearers and service providers to address the customer need everywhere at any time. The major challenge for Content providers is to find a viable way to monetize OTT content and to increase customer lifetime.
Csmart supports the acquire-convert-retain‑expand customer lifecycle by increasing operational efficiency and scalability to improve flexibility. Its Actionable intelligence helps OTT businesses gain important insights into customer engagement experience, and utilize this information for delivering better business benefits.
on the adoption of flexible consumption models
with personalized recommendations on homepage
for better Digital experience
The first step to moving to OTT Video Monetization is to adopt creative pricing strategies
Freemium Pricing
Promotional Pricing
Cross-Platform Packaging and Bundling
One-Time Charges
Recurring Charges
Account Creation and Initial Sign Up
Viewing Information
Updating Information
Billing, Invoicing and Taxation
Cancelling Accounts
Supporting Multiple Payment Types
Payment Gateway Integrations
PCI Compliance
Payment, Refunds and Chargebacks
Billing, Invoicing and Taxation
Revenue Recognition
Video Workflow Management
Video Content Management
User Access and Entitlement Management
Multi-Device Authorization and Management
Multiscreen Catalogs
User Viewing and Delivery Reporting
Customer Value (Total and Monthly Recurring Revenues)
Churn
Subscriber Insights (Usage, Preferences, Behavior Patterns)
Monitor different Attributes of Customer
Covalensedigital elevates its momentum in cloud technology, achieves integration of Csmart and OMC cloud