Csmart OTT

Media & Entertainment industry is in a transformation phase as both old and new continue to coexist. Interactivity, digitization, multiple-platforms, multiple devices, and globalization of services-based landscape have Remodelled the media and entertainment vertical over the last decade. Owing to the advent of OTT services, content viewers have got more flexibility to customize their subscription package according to their content preferences. Unlike traditional TV cable subscriptions, OTT is essentially an incredible merger of traditional television and internet driven digital content.

The shifting changes in consumption and rapid growth of OTT causes established media & communication companies and tech giants to enter and compete for access to the audience in the market. Content digitization and the availability of unlimited high-speed internet access and piling media devices have brought a new era in OTT services. This extends a significant opportunity for content bearers and service providers to address the customer need everywhere at any time. The major challenge for Content providers is to find a viable way to monetize OTT content and to increase customer lifetime.